Nairobi, December 2012
– The world’s number one vodka Smirnoff will this month take Nairobi by
storm, as Kenya plans to usher in the New Year. Smirnoff, which has
taken its nightlife
experience to over 50 markets worldwide through its Smirnoff Nightlife
Experiences, will this year host the biggest of all its Kenyan
experiences on 31st December 2012 at the Carnivore Restaurant.
Dubbed
‘The Night,’ the all-white themed party will for the first time ever in
Kenya feature a line-up of 16 DJs playing on 3 stages, in what promises
to be the biggest New Year’s Eve party
the capital city has ever seen. Leading the DJ pack will be
international DJs Shaun ‘Banger’ Scott from the U.K. and Dino Bravo from
South Africa, two of the hottest DJs on the global entertainment scene
at the moment. Representing Kenya will be the cream
of Kenya’s DJs, including established names like DJ Joe Mfalme, DJ
Chukie, DJ Kaydee, DJ Riggz, DJ Klash and DJ Stretch.
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| Agnes Kinga and Kate Katisya of EABL during the Media Launch |
This
is the first event of this magnitude in almost a decade for Smirnoff in
Kenya although the brand continues to enjoy unmatched popularity among
the country’s young party-goers, as shown
by the crowds present at the Smirnoff Red & White parties held in
Naivasha and Nairobi over the last one year.
“This
is a great time for Smirnoff to show appreciation to our consumers, and
to give back by way of showing them what the Smirnoff Nightlife
Experience is all about,” says Kate Katisya, Smirnoff’s
Brand Manager in Kenya. “Smirnoff is about extraordinary drinks and
extraordinary nights; it’s about enjoying life and having the best night
of your life, while remembering that the best nights are the ones you
remember.”
With
this experience Smirnoff is promising to up the ante for Nairobi’s
revelers on New Year’s Eve, delivering a party experience that is unique
to the brand but above all, memorable.Revelers
will be required to dress in all-white to represent the purity that
Smirnoff vodka is known for the world over.
 |
| Budha Blaze and Djs Kaydee and Joe Mfalme at the launch |
Says
Kate: “We know that young people love a good party, so what we’re
promising to deliver is not just a good party, but a great experience.
We want to show the world that nobody has a party
like Smirnoff and Nairobi combined!”
Organised
in conjunction with the Carnivore Restaurant and True Blaq
Entertainment the event will also feature a teleporting booth and
Smirnoff signature cocktails to celebrate the moment.
“This will not just be another New Year’s Eve party; this will be
The Night, so we’re guaranteeing you a night to remember,” says
Kevin ‘Big Kev’ Ombajo, CEO and Founder of True Blaq Entertainment.
“We’re talking massive sound, good music, bright lights and above all,
the Smirnoff Nightlife Experience.”
In
line with its support for the responsible drinking campaign, Smirnoff
will be maintaining a strict ‘over 18 only’ policy, and has put in place
measures to verify age on entry, in addition
to providing maximum security to ensure that revelers have a good time
in a safe environment.
Tickets are available at all Carnivore outlets at Ksh. 600 for advance tickets. Entrance at the gate will be Ksh. 800.
